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How to Set Marketing Research Goals and Objectives

In a previous post, I laid out a marketing research plan.  The first steps of the marketing research plan was setting goals and objectives.  You might think that this is a same-old, same-old process....

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Pottermore: Gamification gives you more – A case study

[Editor's Note: This post was originally published on our sister site, GameAccess.com.] The Harry Potter books and movie franchise has made millions of people extremely happy across the world and of...

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